In this article, we introduce 18 recommended Hamamatsu souvenirs in three categories: classic favorites, local and unique finds, and easy-to-share gifts. Check out the products that catch your eye before your trip.

This article was created on August 6, 2026.

 

When it comes to souvenirs from Hamamatsu, Unagipie is probably the most famous. But there’s much more to discover.

From Hamamatsu Gyoza and Hamanako Unagi (eel) to sweets made with Mikkabi mikan oranges, beloved local confections, and music-themed goods that reflect Hamamatsu’s reputation as a city of music, there are plenty of souvenirs that are uniquely Hamamatsu.

Choosing souvenirs to match your travel plans is also part of the fun of visiting Hamamatsu.

In this article, we introduce 18 recommended Hamamatsu souvenirs in three categories: classic favorites, local and unique finds, and easy-to-share gifts. Check out the products that catch your eye before your trip.

Classic Favorites | 5 Recommended Hamamatsu Souvenirs

If you’re visiting Hamamatsu for the first time or looking for souvenirs that are sure to be a hit, the city’s well-known classic souvenirs are a great choice.

Here, we introduce classic Hamamatsu souvenirs that capture the local character, including Unagipie, Hamamatsu Gyoza, and Hamanako Unagi.

 

Editor’s Pick | Unagipie by Shunkado

★Why We Recommend It
– A well-known classic Hamamatsu souvenir
– Unagipie Mini contains honey and nuts
– Its smaller size makes it easy to eat and share

★Main Places to Buy
Shunkado’s official stores, highway service areas, Entetsu Department Store, Ekimachi West, Kiosk stores, and more

When it comes to classic Hamamatsu souvenirs, Unagipie by Shunkado is a must. This crispy pastry is made with eel powder and has a light, crunchy texture and a savory, aromatic flavor.

Our top pick is Unagipie Mini, which contains honey and nuts.

Smaller than the regular Unagipie, it is easy to eat, with the gentle flavor of honey and the rich aroma of nuts adding a nice touch.

It’s a great choice if you want to enjoy a slightly different flavor while still picking up a classic Hamamatsu souvenir.

 

Editor’s Pick | Age-shio by Marutaya Western Confectionery

★ Why We Recommend It
– A beloved local confection that has been enjoyed in Hamamatsu for many years
– A satisfyingly crunchy texture from dried fruits, nuts, and cookies
– Also available in small individual packs, making it a convenient choice for a small gift

★Main Places to Buy
Marutaya Western Confectionery official stores, highway service areas, Ekimachi West, and more

Age-shio is a classic baked confection from Marutaya Western Confectionery, a long-established Western-style confectionery shop in Hamamatsu.

In addition to the large 180g pack, it is also available in a cute 50g individual pack, making it a convenient choice for a small gift.

These cookies are made with raisins, orange peel, nuts, and other ingredients, offering a satisfyingly crunchy texture and a fragrant, nutty flavor.

When we tried them, we found that the sweet and tangy flavor of the dried fruits paired nicely with the flavor of the nuts. They weren’t too sweet and had a pleasantly addictive taste.

 

Jiichiro Baumkuchen by Jiichiro

★Main Places to Buy
Jiichiro official stores, Entetsu Department Store, and more

Jiichiro Baumkuchen is known for its moist texture and soft, fluffy bite. Its beautifully layered appearance gives it an elegant feel, making it a great choice when you’re looking for a high-quality souvenir from Hamamatsu.

Available in both whole and sliced versions, it’s easy to choose one that suits the recipient and occasion.

It’s a great choice for sharing with family, as well as for bringing as a gift for someone you’d like to treat to something special.

 

Ishimatsu Gyoza / Frozen Ishimatsu Gyoza by ishimatsu Gyoza

★Main Places to Buy
Ishimatsu Gyoza official stores, highway service areas, Ekimachi West, and more

If you’re looking for a Hamamatsu souvenir other than sweets, Hamamatsu Gyoza is a great choice.

Ishimatsu Gyoza is a long-established Hamamatsu Gyoza restaurant, known for its signature style of arranging the gyoza in a circle and serving them with bean sprouts.

Made with the natural sweetness of cabbage and the savory flavor of pork, these gyoza have a light, delicate taste and are easy to enjoy.

 

Hamanako Unagi Kabayaki by Hamanako Fish Farmers’ Cooperative

★Main Places to Buy
Hamanako Fish Farmers’ Cooperative official stores, highway service areas, Entetsu Department Store, Ekimachi West, and more

If you’re looking for a special Hamamatsu souvenir, Hamanako Unagi Kabayaki is a great choice. Hamanako Unagi Kabayaki is also a great choice as a special gift.

Along with Unagipie and Hamamatsu Gyoza, it is a popular food souvenir that captures the local character of Hamamatsu.

Vacuum-packed products are also available, making them a convenient option if you’re looking for something easy to take home.

If you choose a refrigerated or frozen product, be sure to check the recommended carrying time and storage instructions in advance.

Local & Unique Finds | 8 Recommended Hamamatsu Souvenirs

If you’re visiting Hamamatsu, be sure to check out souvenirs that showcase the region’s unique ingredients and culture.

From traditional local confections with a connection to Hamamatsu’s history and sweets made with Mikkabi mikan oranges to local sake and traditional crafts, here are some less common Hamamatsu souvenirs worth discovering.

 

Editor’s Pick | Azukimochi & Zenitori by Okashi Tsukasa Aoi

★ Why We Recommend It
– Traditional Japanese sweets from Hamamatsu associated with Tokugawa Ieyasu
– Azukimochi is known for its generous red bean filling and chewy mochi texture
– Zenitori has a light, fluffy texture and gentle sweetness

★Main Places to Buy
Okashi Tsukasa Aoi

Azukimochi and Zenitori are traditional Japanese sweets from Hamamatsu, inspired by a story associated with Tokugawa Ieyasu.

According to the story, after losing the Battle of Mikatagahara, Ieyasu stopped at a teahouse while fleeing and ate some Azukimochi. He left without paying, so the teahouse owner chased after him and collected the payment—giving rise to the name Zenitori, meaning “collecting money.”

Azukimochi is made with soft mochi dough filled with red beans and coated with kinako soybean flour, giving it a simple, traditional flavor.

Meanwhile, Zenitori is a Japanese-style madeleine shaped like a traditional gold coin, with a light, fluffy cake and sweet egg-yolk bean paste filling.

These sweets are a great choice if you’re looking for a Hamamatsu souvenir with a connection to the city’s history.

 

Editor’s Pick | Unagi Bone Snack by Hamanako Unagi Maruhama

★ Why We Recommend It
– A unique snack made from crispy eel bones
– Available in three flavors: salt, soy sauce, and curry
– Light and crunchy, making it a great snack to enjoy with drinks

★Main Places to Buy
Hamanako Unagi Maruhama, Ekimachi West, highway service areas, and more

Unagi Bone snack is a unique Hamamatsu snack made from eel bones with a light, crispy texture.

It comes in three flavors: salt, with an addictive taste; soy sauce, with a deliciously savory aroma; and curry, a popular choice among repeat customers.

With its light, crispy texture and moreish flavor, it’s easy to keep reaching for another. It’s also a great souvenir for those who prefer savory snacks over sweets, or as a snack to enjoy with drinks.

 

Editor’s Pick | Marugoto Mikan Daifuku by Mikkabi Seika

★ Why We Recommend It
– A daifuku made with a whole Mikkabi mikan orange
– Its beautiful cross-section makes it perfect for photos
– Enjoy different textures when partially or fully thawed

★Main Places to Buy
Mikkabi Seika

Marugoto Mikan Daifuku is a frozen daifuku made by wrapping a whole Mikkabi mikan orange in white bean paste, then wrapping it in habutae mochi.

When partially thawed, it has a refreshing, slightly icy texture, while fully thawed, you can enjoy its juicy, fresh flavor.

When we tried it, we were surprised by the refreshing juice of the Mikkabi mikan that burst into our mouths. The gentle sweetness and tartness of the mikan are nicely balanced by the mild sweetness of the white bean paste.

The beautiful contrast between the mikan and habutae mochi also makes this a Hamamatsu souvenir that you can enjoy with your eyes as well as your taste buds. We recommend preparing a cooler bag or something similar when purchasing it.

 

Sandaime no Hachimitsu by Nagasaka Beekeeping Farm

★Main Places to Buy
Nagasaka Beekeeping Farm official stores, highway service areas, and more

Sandaime no Hachimitsu is an original blended honey from Nagasaka Beekeeping Farm, a popular honey producer in Hamamatsu.

This honey combines the unique characteristics of two types of flowers, akashia and mikan, offering an elegant sweetness without a strong aftertaste and a clean finish.

It’s easy to use with bread, yogurt, tea, and in cooking, making it a versatile addition to your everyday meals.

It’s a great choice for anyone looking for a local souvenir that can be enjoyed in everyday life.

 

Torii Sauce Chuno Sauce by Torii Foods Corporation

★Main Places to Buy
Torii Sauce direct sales store, Entetsu Department Store, Ekimachi West, highway service areas, and more

Torii Sauce Chuno Sauce, made by Hamamatsu-based Torii Foods, is a regional condiment that makes a great souvenir for those who enjoy cooking.

Chuno sauce has a consistency somewhere between Worcestershire sauce and a rich, thick sauce, making it easy to use in a wide range of dishes, including fried foods and stir-fries.

It’s a practical souvenir that offers a taste of Hamamatsu while also being useful in everyday cooking.

 

Enshu Cotton Tsumugi Goods by Nukumori Kobo

★Main Places to Buy
Nukumori Kobo official stores, Entetsu Department Store, highway service areas, and more

Enshu Cotton Tsumugi is a traditional craft that has been passed down in the Hamamatsu and Enshu region.

At Nukumori Kobo, you can find a variety of goods and fabrics made with Enshu Tsumugi Cotton, including everyday items such as handkerchiefs and small accessories.

It’s a great choice for those looking for a non-food souvenir or a Hamamatsu gift that can be enjoyed for years to come.

Many items feature understated colors and patterns, making them suitable as gifts for older family members, friends, or colleagues.

 

Mini Harmonica by Showa Musical Instrument Manufacturing

★Main Places to Buy
Hamamatsu Museum of Musical Instruments, Entetsu Department Store, highway service areas, and more

The Mini Harmonica is a unique souvenir that captures Hamamatsu’s character as a city of music.

Although it is just 35 mm long, this tiny harmonica is tuned to C and can actually play eight notes spanning one octave.

It’s a great choice for music lovers or anyone looking for a fun and unique souvenir from Hamamatsu.

 

Hananomai Sparkling by Hananomai Brewing Co.

★Main Places to Buy
Hananomai Brewing Co. official stores, Entetsu Department Store, Ekimachi West, liquor stores in Hamamatsu, and more

Hananomai Sparkling is a sparkling alcoholic beverage made by Hananomai Brewing Co., a sake brewery in Hamamatsu.

With its elegant and festive character, it makes a great local souvenir for adults or a special gift.

The sparkling style also pairs well with meals and is an approachable choice for those who are not used to drinking sake.

It’s a great souvenir for sake lovers, as well as anyone looking for an adult-oriented Hamamatsu gift.

Easy-to-Share & Individually Wrapped | 5 Recommended Hamamatsu Souvenirs

For souvenirs to share with coworkers, classmates, or groups of friends, individually wrapped sweets are a convenient choice.

Here, we introduce Hamamatsu souvenirs that are easy to give out, tend to keep well, and are sure to be enjoyed by a wide range of people.

 

Editor’s Pick | Hachimitsu Bunbun Rusk by Nagasaka Beekeeping Farm

★Why We Recommend It
– Individually wrapped and easy to share, with a cute package design
– A rich honey flavor
– Enjoy both a crispy and moist texture

★Main Places to Buy
Nagasaka Beekeeping Farm official stores, highway service areas, Ekimachi West, Kiosk stores, and more

Hachimitsu Bunbun Rusk is a rusk made with honey from Nagasaka Beekeeping Farm.

Individually wrapped and featuring a cute package design, it’s a great souvenir for coworkers, classmates, or groups of friends.

When we tried it, we enjoyed its unique texture: it had the crispy texture you’d expect from a rusk, while also having a moist texture from the honey soaked into it.

The honey flavor spreads nicely in your mouth, making this a satisfying sweet treat.

 

Unagi Sable by Shunkado

★Main Places to Buy
Shunkado official stores, Entetsu Department Store, Ekimachi West, Kiosk stores, and more

Unagi Sable is a baked confection from Shunkado featuring an eel-inspired design.　The round sable cookies feature an eel motif, making them an appealing souvenir that captures the local character of Hamamatsu.

It’s a great choice if you’re looking for a baked treat that’s different from Unagipie or an easy-to-share Hamamatsu souvenir.

With different package sizes available, it’s easy to choose one based on how many people you plan to share it with.

 

Genji Pie Piano Black & Piano Brown by Sanritsu Seika

★Main Places to Buy
Highway service areas, Kiosk stores, convenience stores around Hamamatsu stations, and more

Genji Pie Piano Black & Piano Brown features eye-catching piano-inspired packaging. Individually wrapped and easy to share, it’s a convenient choice as a souvenir for coworkers or friends.

There are two varieties: Black, with a chocolate flavor, and Brown, with a rich maple flavor.

Genji Pie is a well-known classic sweet from Sanritsuseika, but this piano-themed product is available only in Shizuoka Prefecture, making it a perfect souvenir from Hamamatsu, a city known for its musical heritage.

With its playful appearance, it’s a fun souvenir that is sure to catch people’s attention.

 

Gokoku Senbei Yama Musubi by Gokokuya

★Main Places to Buy
Highway service areas, nicoe, and more

Gokoku Senbei Yama Musubi is a rice cracker shaped like a rice ball, created by Gokokuya, a Japanese confectionery brand by Shunkado with a focus on “five grains and fermentation.”

It’s a great option for those who prefer savory snacks over sweets, and also makes a thoughtful souvenir for coworkers or someone senior to you.

With its elegant appearance, it’s a good choice if you’re looking for a refined souvenir that is easy to share.

 

Jiichiro Biscotte by Jiichiro

★Main Places to Buy
Jiichiro official stores, Entetsu Department Store, and more

Jiichiro is best known for its Baumkuchen, but Jiichiro Biscotte is also a popular choice.

Individually wrapped and easy to share, it’s a convenient souvenir for coworkers or friends.

It’s a great option when you want to give someone a high-quality branded sweet in an easy-to-share format.

Where to Buy Hamamatsu Souvenirs

Hamamatsu souvenirs can be purchased at shopping facilities and souvenir shops around Hamamatsu Station, as well as at stores directly operated by individual brands.

If you’d like to buy several souvenirs at once before heading home, check out the shops around Hamamatsu Station. For a wider selection or limited-edition products, it’s worth visiting specialty shops and brand stores.

 

Shopping Around Hamamatsu Station

If you want to buy your souvenirs all at once before leaving Hamamatsu, the area around JR Hamamatsu Station is a convenient place to shop. Around the station, you’ll find several shops that are ideal for picking up souvenirs, including Gift Kiosk Hamamatsu, May One, and Entetsu Department Store.

In particular, Ekimachi West, which is directly connected to the station, offers a wide selection of Hamamatsu souvenirs, including Hamanako Unagi, local sake, Japanese tea, and sweets.

Some of the shops also carry products introduced in this article, such as Unagipie Mini, Unagi Bone, Age-shio, and Hachimitsu Bunbun Rusk, so be sure to stop by while you’re passing through.

 

Shopping at Highway Service Areas

Hamamatsu has two highway service areas: Hamanako SA (EXPASA Hamanako) and Hamamatsu SA (NEOPASA Hamamatsu).

Both service areas offer a wide selection of local specialties and popular souvenirs, making them convenient places to stop and pick up some Hamamatsu gifts along the way.

 

Shopping at Specialty Shops & Brand Stores

If you’d like to explore a wider selection and experience the unique character of each brand, visiting specialty shops and brand stores is a great option.

Hamamatsu is home to a variety of local businesses, including Shunkado, Marutaya Western Confectionery, Okashi Tsukasa Aoi, Nagasaka Beekeeping Farm, and Mikkabi Seika.

In addition to classic products, you may also find store-exclusive and seasonal items, so consider stopping by one of these shops during your trip.

 

Be Mindful of Carrying Times for Frozen & Refrigerated Products

Souvenirs sold frozen or refrigerated, such as Ishimatsu Gyoza, Hamanako Unagi Kabayaki, and Marugoto Mikan Daifuku, require some care when it comes to carrying time and storage.

If you’re buying them during your trip, it’s a good idea to prepare a cooler bag or ice packs.

Check the storage instructions for each product and choose souvenirs that you can comfortably take home.

Find the Perfect Hamamatsu Souvenir, from Classic Favorites to Unique Finds

Hamamatsu offers a wide variety of souvenirs, from classic sweets such as Unagipie and Age-shio to Hamamatsu Gyoza, Hamanako Unagi, sweets made with Mikkabi mikan oranges, local sake, and traditional goods.

If you’re not sure what to choose, consider the three categories introduced in this article: classic favorites that are easy to recommend to first-time visitors, local & unique finds that capture the character of Hamamatsu, and easy-to-share souvenirs that are convenient for coworkers and friends.

Checking out the souvenirs you’re interested in before your trip can also make shopping along the way or before heading home much easier. Find the perfect souvenir for yourself or someone special and take home a memorable piece of your Hamamatsu trip.

 

*Please check the customs regulations and import restrictions of your destination country in advance, as some souvenirs may not be permitted to be brought into the country.

*The information in this article is subject to change.