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Unmissable Traditions: 4 Festivals You Should Experience in Central Japan

Japan has many festivals and traditional events that have been handed down since ancient times.

This time, we will introduce four festivals and traditional events in the Chubu region.

If you’re interested, why not come to Japan during the festival?

*Please check the official website for the dates of the festival.

1. Hamamatsu Festival [Hamamatsu City, Shizuoka Prefecture]

It boasts one of the largest numbers of spectators in the country, with over 1.7 million people visiting over the three days of the festival every year. The “kite-flying battle” takes place at the Nakatajima Kite Flying Site, and in the evening, a grand event is held at the Hamamatsu City Center Area, including the pulling of Goten Yatai floats. The purpose of the Hamamatsu Festival is for the whole community to celebrate the birth of the first child. The young men of the town, parents and children fly kites high into the sky, bearing the family crest and the name of the firstborn, in hopes of the children’s healthy growth.

The Goten Yatai floats, which fantastically decorate the city at night, parade through the streets, competing with each other for beauty to the sound of reverberating music.

2. Tahara Festival [Tahara City, Aichi Prefecture]

▲Photo provided:Tahara City

It is known for its floats carrying mechanical dolls and is a traditional event that brightens up Tahara city in the fall. Three Karakuri floats carrying the parade are paraded through the town. At night, children perform hand dances on the floats, and hand-held fireworks (Tedutsu Hanabi) are set off at the finale.

▲Photo provided:Tahara City

3. Yoshida Fire Festival [Fujiyoshida City, Yamanashi Prefecture]

▲Photo provided:Yamanashi Tourism Organization

This festival is counted as one of the three strangest festivals in Japan, and is said to have a history stretching back 400 years. The highlight is the torch lighting on the first day. More than 70 large torches, each 3m high, are lit all at once. The sight of the night sky turning red and the approach to the shrine engulfed in flames is truly spectacular. On the second day, the mikoshi is paraded through the parishioners and returned to Sengen Shrine. The festival reaches its climax when parishioners walk alongside the mikoshi, holding “Susukino Tamagushi” offerings.

▲Photo provided:Yamanashi Tourism Organization

4. Mountain burning on Mt. Omuroyama [Ito City, Shizuoka Prefecture]

▲Photo provided:Ito City Tourism Division

The mountain burning is said to have a history of 700 years. The event began with the aim of preserving the mountains, but has now become a part of the spring tradition. The sight of the fire rising from the base to the summit is truly spectacular. Many visitors come every year to see the magnificent scenery.

▲Photo provided:Ito City Tourism Division

5. Enshu Hamakita Hiryu (Flying Dragon) Festival [Hamamatsu City, Shizuoka Prefecture]

This festival is symbolized by a dragon, as the Tenryu River was once known as “violent Tenryu.” This festival can be enjoyed from day to night, with activities such as Hamakita kite flying, stage performances, an experience plaza, a product exhibition, and the Hiryu Fire Festival.

The highlight of the show is the finale, “Hiryu (Flying Dragon) Niagara.” Niagara fireworks will be fired from the body of the 60m-long flying dragon suspended by a crane, and fireballs will be fired from the head.

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Celebrating 26 Years: The Hamamatsu Volunteer Guide Association — Your Experts in Exploring Hamamatsu

The Hamamatsu Volunteer Tourism Guide Association is a group of Hamamatsu guides who come together to promote the tourism industry, including Hamamatsu’s history, culture, and industry.

As of the end of February 2025, the group has 130 members, making it the largest volunteer guide group in the prefecture.

They are active at Hamamatsu Castle, Hamamatsu Station, Saigagake Museum, and Hamamatsu Festival Hall.

Each member guides visitors with a spirit of hospitality, not only from outside the prefecture, but also to people from Hamamatsu city and surrounding cities and towns, with the hope that they will “rediscover Hamamatsu’s wonderful history and culture.”

In 2020, the association’s activities were recognized and it was awarded the “Fujinokuni-Shizuoka Tourism Award Encouragement Award” by Shizuoka Prefecture.

This month’s recommendation is the Hamamatsu Tourism Volunteer Guide Association, a group of Hamamatsu tourism specialists.

Founded in 1887, Kogiku — A Beloved Wagashi Shop in Hamamatsu Blending Tradition and Innovation

Founded 137 years ago.

Kogiku, a long-established Japanese confectionery shop in Hamamatsu, reopened two years ago as a factory direct sales store in Kanda-cho, Chuo-ku, Hamamatsu City, with a stylish, modern Japanese atmosphere so that younger generations can easily enjoy Japanese sweets.

The store has been renovated to a “drive-through” style, which is unusual for a confectionery store, and “We have received feedback from regular customers and users alike, such as “It’s convenient to be able to purchase the confectionery you want without having to get out of your car.” says Ms. Iyona Kamei, who is in charge of planning and manufacturing.

After marrying the eldest son of the founding family, Ms. Kamei jumped into the confectionery industry from medical administration. In response to the words of the current president, “I would like to see a breath of fresh air,” the company is working to develop and manufacture new products while preserving tradition.

In this month’s recommendation, we’d like to introduce Kogiku, a confectionery shop that continues to take on new challenges while valuing tradition.

2025 Guide to Hamamatsu’s Best Cherry Blossom Spots: Bloom Updates, Peak Viewing & Events

Cherry blossoms start blooming simultaneously with the arrival of spring. Usually, cherry blossoms bloom in late March at cherry blossom viewing spots near Hamamatsu.

As of March 25, 2025, blooming has been confirmed at various locations.

The best time to see them is scheduled for early April, and last year in 2024, they were in full bloom in various locations around April 5-7.

This article introduces the highlights of cherry blossom viewing spots in the suburbs of Hamamatsu, as well as information on events.

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